What Are You Doing About Existential AI Risk?

We add ethics to your compliance and responsible AI efforts to protect you, your business, and our world.

Right now, someone in your organization is developing or using AI in a way that could lead to unintended negative consequences.

It’s a statistical fact.

There’s a >0% chance that something that seems harmless will play a part in some AI scheme that is harmful, perhaps existentially so.

Simply using AI is itself a risky behavior.

There’s no way governments can completely or consistently regulate the risk. No VC or financial market can accurately envision or price its cost. Compliance checklists and good intentions can’t remove the >0% chance that you’re building something that could damage your business and, one day, play a part in our destruction.

You can do something about it.

Applying CyberConsequentialism to your AI will help protect you, your business, and our world.


Solving for a problem requires seeing it first.

Give us an hour or more and we’ll help your team see the reality of existential AI risk, why it should matter to them professionally and personally, and what they can (quite easily) do about it.

The approach — based on the ethics of CyberConsequentialism — establishes a data-driven recognition of the intersection between self-interest and the common good, and then provides a set of principles and rules that can be applied to any project or task.


Mitigating AI risk is a real-time pursuit.

Incorporating a CyberConsequentialist perspective will help you make better informed decisions.

We do it by providing independent, unbiased analyses and feedback on elements of a plan that could be enhanced, discussed, or discarded. We’re a sounding board that comes from outside the echo chamber of your organization and your vendors.

That means we can tell you the truth.

Thought Leadership

Understanding AI risk means keeping current.

Our weekly essays prompt questions
that haven’t been asked, provide answers that should be considered, and give you a deeper perspective on AI risk and what you can do about it.


Jonathan Salem Baskin

I’ve spent 40 years helping companies communicate; the past 20 years working closely with top leadership at many of the world’s leading businesses behind the latest innovations in artificial intelligence (“AI”), autonomous cars, smart cities, and new uses for big data; and the last 10 years writing about tech’s implications for our work and lives.

I published a collection of my essays in 2019 in a book entitled A Cross of Silicon: Talking Truth to Technology. I’ve written 8 other books about business and society, and penned hundreds of essays for top business and technology publications.

I’ve given dozens of speeches and workshops around the world, and provided expert commentary to just about every media outlet that matters. I believe that my most important and useful work has been shared directly and privately with the CEOs, CTOs, and other business leaders with whom I work.

I created the applied ethics of CyberConsequentialsm to fill the need I saw between regulatory compliance and responsible AI efforts.

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Effective Date: July 5th, 2023

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